16 Real Estate Social Media Statistics to Know in 2023


Within the occasion you’ve ever seen an precise property agent’s smiling face on a bench, billboard, or bus (loving the blazers, ya’ll!), you understand that selling is a key part of the enterprise. Nonetheless in 2023, most likely probably the most extremely efficient precise property promoting is going on on social media.

In extreme markets and recessions alike, savvy precise property brokers are turning to social platforms to share home listings, generate leads, be a part of with consumers, and showcase their expertise.

Nonetheless you’re probably proper right here because you are a savvy precise property agent trying to find intel on the proper strategies to serve your individual dwelling hunters, so… welcome! Put your biggest open-house sneakers on and take a tour by some considerably inspiring precise property social media statistics.

(And whilst you’re carried out studying and capable of dive into creating content material materials, we’ve purchased 26 real-estate social media content ideas right here to get you started.)

Okay, this stat isn’t necessarily specifically about real estate, but it’s one Realtors should know. It’s a mind-boggling number highlighting how big a potential audience awaits you online. At least a few of those billions of people would love to see a virtual duplex tour… don’t leave ‘em hanging!

social media users over time

In line with the Nationwide Affiliation of Realtors, 89% of precise property brokers use Fb for his or her enterprise. Instagram is a distant second, with 59% of Realtors. LinkedIn is the third-most-popular social app inside the enterprise — 53% of Realtors use it.

graph of social media networks used in real estate business

3. 63% of Realtors use social media to promote listings

Social media posts are good for sharing home listings with a giant group of people. Whether or not or not you’re making a TikTok video or creating an Instagram photo carousel, the seen nature of social media permits Realtors to easily showcase a property. These listings will in spite of everything attain your followers, nevertheless Realtors who use a great hashtag or social SEO strategy can get hold of a wonderful further attain.

main reason for social media use in real estate business

In our humble opinion, this appears as if a missed various, considering that the platform has larger than 2 billion monthly active users. (It’s the second-most well-liked web page inside the world!)

Furthermore the unimaginable potential viewers proper right here, the long-form nature of YouTube permits for sturdy video excursions of properties. You presumably may even go Live on YouTube with a digital open dwelling. Within the occasion you’re ‘Tube curious, check out our guide to marketing on YouTube. You’ll be changing into a member of that adventurous 26% of brokers in a short time.

5. Social media is more powerful than MLS for producing prime quality leads

Inside the Nationwide Affiliation of Realtors’ newest experience survey, 46% of Realtors agreed social media was the proper gadget for producing prime quality leads. One different 30% voted for MLS.

tech tools that have given the highest number of quality leads

In 2022, 12% of Realtors reported using TikTok for enterprise features. This amount is up 4% from the previous year. Considering that TikTok has 50 million active daily users (the app was the second most downloaded on the planet in 2022), we suspect utilization amongst precise property execs is barely going to develop from proper right here.

Learn more about using TikTok for business here.


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7. 59% of Realtors agree that social media is “very” or “significantly” invaluable

One different 59% admit that they actually really feel “anticipated” to have a presence on social. Within the occasion you’re feeling the pressure nevertheless don’t know what to publish, don’t stress: we’ve purchased you lined with tons of real-estate-centric social media post ideas proper right here.

Posting recurrently on social media platforms can maintain you top-of-mind for consumers (earlier, present, and future!) and create a easy strategy for anyone to get involved. With more and more people anticipating firms to provide customer service via social, it’s an excellent suggestion to have a presence proper right here.

(Actually, that doesn’t suggest you may wish to stop sending out calendars or “Glad Labor Day!” emails. You do you!)

For all the joys about Metaverse real estate, Realtors are torn. Inside the Nationwide Affiliation of Realtors’ experience survey, 40% talked about they didn’t know what impression the Metaverse would have on precise property, whereas 30% believed that the Metaverse would change the enterprise in a roundabout manner.

Undecided which side you agree with? Check out the Hootsuite guide to the Metaverse here.

10. 96% of home buyers search for his or her dream home on-line

Practically half of home customers (47%) begin the house hunt with an web search, nevertheless nearly all customers will use the web eventually of their searching for journey.

Sure, a couple of of that wanting shall be on Google — nevertheless the reality is that social platforms are increasingly more used as search devices now, too. If you would like your latest itemizing to pop up, it’s probably intelligent to publish it on TikTok along with your web page. Be taught further about mastering the paintings of social SEO here.

11. 30% of Realtors use social media administration devices every day

We’re not shocked at this amount the least bit. As helpful as social media could also be as a enterprise gadget, it moreover takes a great deal of elbow grease to do correct. That’s the reason social media administration platforms like Hootsuite may assist precise property execs prep and schedule posts all through plenty of platforms.

Hootsuite may also be large helpful for social listening (what issues are trending in precise property correct now?) and responding to comments and messages.

Proper right here’s a quick peek the least bit the choices which will help a Realtor crush on social:

12. 80% of real estate agents plan to develop their enterprise using social media

In numerous phrases, your opponents is about to return out swinging on social. In line with an enterprise survey by The Shut, social media is the #1 channel Realtors are planning on using to develop their enterprise inside the coming yr. Shouldn’t you be there, too?

Whereas weblog posts have traditionally been good lead mills and inbound marketing tools, the tide is shifting. An growing variety of Realtors agree that social media is a further extremely efficient gadget for promoting than blogs, and 53% agree that video promoting on social is further important than a web page.

(Honestly? Most certainly an excellent time saver, too, in case you’re using devices like social media management dashboards or caption generators.)

Check out our guide to social media marketing here.

social media videos more important than websites in 2021

14. Nearly half of Realtors say social media adverts are their finest selling

Forty-eight % of precise property brokers agree that social media adverts are their most impactful sort of selling.

Most likely the best points about social media ads, in spite of everything, is the unimaginable data you get from every advertising and marketing marketing campaign. Not like analog adverts like print commercials, billboards, or bus benches, you presumably can see exactly what number of people each advertising and marketing marketing campaign reached, see who that viewers is, and understand what enticed someone to click on on by.

Learn more about key social media metrics and what they mean here.

Tragic! No matter understanding the price and significance of social media for his or her enterprise, about half of precise property brokers don’t actually really feel like they’re doing it pretty correct.

The good news is, social media consultants are made, not born — and Hootsuite Academy is the best place to start your education. Assemble your talents with on-line programs taught by enterprise execs.

do agents feel confident with their social media skills in 2022?

And one different 18% of latest consumers acquired right here in from Fb adverts.

The underside line? Social is a low-effort, high-reward strategy for Realtors to generate new enterprise. (And you’ll be able to do all of it in your pajama pants from home — no door-knocking required.)

what marketing tactics got real estate agents new clients in 2021

What share of precise property brokers use social media?

In 2023, the overwhelming majority of precise property brokers use social media to promote their enterprise: in actuality, 57% of Realtors use social media every day.

Some further compelling stats: 63% of Realtors use social media to promote listings, and 59% of Realtors agree that social media is “very” or “significantly” important.

How sometimes should precise property brokers publish on social media?

The frequency of posts depends on the platform. Lastly, the enterprise you’re in — whether or not or not it’s precise property or dog-walking — doesn’t really matter.

TikTok prospects, for instance, have very completely completely different expectations than Fb prospects. Within the occasion you overdo it, you hazard spamming someone’s feed. Within the occasion you publish too intypically, your followers could merely neglect about you.

Analysis up on our closing data to posting frequency proper right here: How Often to Post on Every Social Media Network.

How environment friendly is social media in precise property?

Social media is a very environment friendly gadget for precise property. In precise reality, 46% of Realtors agreed that social media was the proper gadget for producing prime quality leads, and a 2022 report from The Shut found that 38% of new real estate clients acquired right here from social media.

And that’s just for pure social media content material materials. Within the occasion you’ve purchased a few {dollars} to place cash into social media adverts, that is often a helpful gizmo for Realtors, too. Nearly half of Realtors say social media adverts are their most effective advertising.

There you can have it: the fascinating numbers behind social media for precise property — an open-house tour of all of our most associated data, in case you’ll. Ready to start wowing your consumers and prospects with engaging real-estate content material materials on TikTok, Instagram, and Facebook? Listed below are 26 post ideas to get you started.

Save time managing your social media presence with Hootsuite. From a single dashboard, you presumably can publish and schedule posts, uncover associated conversions, engage the viewers, measure outcomes, and further. Try it free at current.

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