5 Ad Marketing Methods For Creating Powerful Promotional Initiatives
Did you know that people who click on ads are 50% more likely to make a purchase than organic visitors? If you want to attract more converting customers, advertising is the right strategy for you. Advertising will help you create compelling ads that attract your market to engage with your business and buy your products.
In this article, we’ll answer the question “What is business advertising?” and discuss how to do advertising, along with five tips for generating more impactful advertising campaigns.
What is business advertising?
Advertising is a method of reaching people through paid advertising strategies. You create specific messages to encourage people to take action when you use advertising.
Whether it’s to sign up for a newsletter or purchase your products and services, you’re using a message that’s focused on getting your audience to engage with your company. When you’re doing online business advertising, you need to create ads that are memorable for your market. If your ads don’t resonate with your audience and make a significant impact, you won’t see the results you desire.
There are two main strategies you’ll use for advertising:
- Pay-per-click (PPC) advertising
- Social media advertising
We’ll delve into these strategies later on. When you use advertising campaigns, your ads only run as long as your budget can support them. If your budget runs out, your advertising stops working.
This makes paid ads one of the more cost-effective strategies out there. This process differs from organic strategies because organic practices can continue to drive results even if you don’t invest in them. With paid ads, your ads only appear when you have an active budget that keeps them running.
For example, if you have a PPC campaign and optimize your website to rank in the search results, your website can still appear near the top of the results even if you’re no longer investing in search engine optimization (SEO) services. With Pay Per Click, your advertising won’t appear in the results if, for example, your budget runs out. Online advertising is easy to learn and allows you to target people interested in your business.
It’s an approach that’s ideal for capturing more leads and converting them into conversions for your business.
How do I do online advertising?
As we mentioned earlier, there are two advertising methods for online business advertising. Let’s explore each of these practices.
1 – PPC advertising
Pay Per Click advertising helps you attract prospects who are ready to convert. This paid form of advertising appears at the top of the search results, above the organic search. It’s the first thing your audience sees when they search.
How do I set up a PPC campaign?
To get started with PPC, you need to select keywords for your business. Keywords trigger your business to appear in relevant search results.
Conducting keyword research helps you find an abundance of relevant keywords for your ad. As you conduct keyword research, consider long-tail keywords. Long-tail keywords have three or more words.
These keywords can help you drive more valuable traffic to your business. An example of a long-tail keyword is “construction companies near Harrisburg, PA.” This search term is specific and shows exactly what prospects want to find. If someone searches that long-tail search term, you know they’re looking for a construction company in the Harrisburg area.
By optimizing for long-tail keywords, you’ll drive more valuable traffic for your business. After you select your keywords, you’ll bid for the ad’s placement. You’ll set your maximum bid, which is the amount you’re willing to spend each time someone clicks on your business.
You can adjust this amount as you see fit. Your bid amount and quality score determine your ad’s placement. Once you have your placement, you can launch your advertising campaign.
2 – Social media advertising
Social media advertising is another online business advertising option for your business. Using this method, you create ads that appear in people’s social media feeds. These ads seamlessly integrate into the user’s timeline, making people more likely to click on your ads and engage with them.
Social media advertising ads are typically highly targeted, so you reach people most interested in your business. It’s an excellent opportunity for you to create an eye-catching and visually appealing ad that gets your audience to choose your business.
How do I set up social media advertising?
If you want to create a social media ad, start by choosing your platform. You can create ads on all of your most popular social networking platforms, including:
You’ll select which platform(s) you want to use and explore their advertising options.
Many platforms offer different types of advertising. For example, Facebook offers various ad formats and advertising placements, including images, videos, carousel ads, slideshow ads, and instant experiences. Social media ads help you get positive with your targeting.
You can easily target your ads toward people most interested in your business. For example, LinkedIn has highly sophisticated targeting options that let you easily attract the candidates that are right. You can target people based on their specific job title, company size, level of expertise, and more.
This makes it easy for you to target leads most interested in your business. You don’t waste your time attracting leads that aren’t interested in your products or services. It helps you make smarter use of your budget to attract leads more likely to convert.
5 tips on driving success with business advertising
If you’re ready to start reaping the many benefits of advertising, try these five strategies for benefiting from your advertising campaign.
- Understand your market
If you want to see success with your business advertising campaign, you need to understand your target market. You need to understand your target market to help you create campaigns that resonate with them. Targeting is an integral part of online advertising for businesses.
You don’t want to invest a significant amount of money into a promotion that doesn’t reach people interested in your business. So, how do you identify your target market? Look at your current customer base.
What kind of people buy products and services from your business? You need to look at information like:
- Demographics
- Buying habits
- Hobbies
- Socioeconomic status
This information helps you generate buyer personas. Buyer personas are blueprints of the people most likely to take an interest in your products or services.
Creating these personas allows you to target these potential customers accurately. By getting to know your audience, you’ll drive better results with your advertising campaign. If you need help generating leads, try our free advertising image generator!
- Set a budget
When it comes to advertising, you need to set a budget. Budgeting is an essential part of your paid advertising program as you need funds to keep your advertising running. You need to have a budget in place to know how much you can spend on your paid ads.
There’s no set minimum you need to meet to advertise online. Platforms, like Google, will work with your budget and help you break down how you spend money. You can set a budget of $500 or $3,000. The amount lies entirely at your discretion. It’s important to note, however, that the amount you spend on your advertising campaign will impact its success. If you only spend $500 when you could with $3,000, you won’t get as many successful leads. By determining your budget, you’ll help drive more success for your advertising campaign.
- Invest in retargeting ads
People will often visit your website and look at your products but take no action. You may think you’ve lost those leads, but with retargeting ads, you can put your brand right in front of those prospects again and get them to purchase your products. Retargeted ads target people who viewed your products previously but didn’t convert.
People leave your page for many reasons, like getting busy or distracted to remember to consider making a purchase. You can help reinforce your brand with retargeted ads. By using a tracking pixel, you can track people anonymously who visit your website.
You’ll get notified of the pages they visit. From that point, you can create an ad to target them across the pages they visit. You can target ads that are retargeting Facebook.
Through the installation of the Facebook pixel, you can track social media users and send ads to them in their newsfeed later on. It’s a great opportunity to reengage your audience and get them to consider your business. By running ads that are retargeted you’ll get more people to consider your business and think about purchasing your products again.
- Create an effective landing page
A critical part of your business advertising campaign is the landing page. It’s the first thing your audience sees if they visit your business. You need to provide an impactful landing page that gets your audience to stay on the page.
Landing pages can make or break your ad. If your landing page isn’t relevant or is difficult to navigate, your audience will bounce from it. To be successful with your landing page, ensure it’s specific.
The only thing on your landing page should be wedding flowers if you’re a florist running a PPC ad that focuses on your wedding flowers. You don’t need information about funeral flowers or prom flowers because it’s not relevant to the ad. Regardless of selecting the appropriate information for your landing page, your landing page should stay organized.
You need to include:
- A clear headline
- Call to action (CTA) option
- Creative elements
Don’t overload your page with too much text or too many visuals. You need to keep your page balanced so it looks aesthetically appealing to your audience. Overall, your landing page should be clear, organized, and easy to read.
It should also have a path to help guide your audience to the CTA button. If you’re running multiple ads for different products and services, create a unique landing page for each one. It will help you drive better results with your advertising strategy.
- Focus on how the product/service benefits the customer
When businesses try to pitch their products or services to customers, they tend to focus on the strengths of their company. They focus on how their business is the best and stands out from the competition. The problem with this approach is it’s not customer-focused.
People don’t always want to hear a laundry list of why your business is the best. They care most about how your product or service will benefit their life. When you create your landing pages and ads, focus on how your products or services benefits an individual.
Tell them how your product or service solves their problem or fulfills a need. Focusing on the benefits will keep your audience more interested and focused on what you’re offering.
