52 Snapchat Statistics That Matter to Marketers in 2023


Whereas TikTok and Instagram may snatch the complete headlines, Snapchat stays quite a few the frequent social media platforms on this planet—which suggests companies must be taking phrase.

Optimistic, it’s full of silly filters and effects, nonetheless beneath the bells and whistles, Snapchat is a sturdy software program program program program program for producers that should be a part of with their audiences in fulfilling and attention-grabbing strategies.

Everytime you’re considering using Snapchat for business, it’s time to get acquainted with the newest Snapchat stats. Knowledge is vitality, lastly. So put collectively to hint vital Snapchat age statistics, familiarize your self with primarily practically undoubtedly primarily mainly basically probably the most up-to-date Snapchat enterprise stats, and dig in deep with fascinating particulars regarding the social media platform. With these numbers in hand, you’ll be succesful to take your social media marketing strategy to the next stage.

Listed beneath are the complete Snapchat utilization statistics it’s a ought to to make social media a (await it!) snap in 2023.

General Snapchat statistics

Snapchat launched in 2011. The messaging app’s signature feature was disappearing private messages and temporary stories, and even as it’s evolved over the past decade-plus with features like shopping and branded filters, at its coronary coronary coronary coronary coronary coronary heart, Snapchat is a software program program program program program for connecting with household and mates.

And whereas it is not going to be the world’s most popular social media platform (that honor goes to Whatsapp), Snapchat has an exact defend on Gen Z. People who do Snap, snap exhausting: individually, prospects spend 30 minutes a day on the app; collectively, they ship millions of Snaps every single minute.

All of which is to say, the social media platform is an excellent match for producers trying to find to affix with a youthful, passionate, terribly engaged demographic. If that aligns collectively alongside alongside collectively collectively together with your social media intention market, analysis on for some key Snapchat stats.

the world's most used social platforms January 2022

  • ..and a whopping 347 million day-to-day energetic prospects

Snapchat daily active users graph

  • The Snapchat app was downloaded an entire of 330 million times in 2022 — 54 million of those downloads have been contained all through the U.S. market
  • Larger than 2.4 million Snaps are shared every single minute

media usage in an internet minute as of April 2022

most popular global mobile messenger apps as of January 2022

  • It’s terribly unusual {{{{{{that a}}}}}} Snapchat shopper solely makes use of Snapchat: merely 0.1% of users are distinctive to the platform. 83.6% of Snapchat prospects are moreover on Fb, and 81% moreover use Instagram. Snapchatters are least additional liable to even be using Reddit… there’s solely a 22.3% overlap

social media platform audience overlaps

  • Snapchat helps bigger than 40 different languages
  • In a US shopper satisfaction survey, Snapchat scored extreme with 70 points (out of a doable 100), beating out Instagram, Twitter, LinkedIn, Tumblr, and Fb

U.S. customer satisfaction with select social media July 2021 to June 2022

Snapchat prospects spend a level out of 30 minutes a day on the app

  • Surprisingly, regardless of this extreme utilization price, solely 1.4% of users organize Snapchat their favorite social platform. Whatsapp could be very practically undoubtedly primarily mainly basically probably the most beloved, worthwhile 16.1% of the vote, adopted intently by Fb (14.6%) and Instagram (14.5%)

graph of favorite social media platforms

Snapchat shopper statistics

Snapchat’s shopper base skews young — you’re not going to find a ton of Gen X or Boomers on the app — with some analysis even reporting that 60% of all teenagers globally use Snapchat. It’s a amount that’s grown often over the earlier 5 years, whatever the glitz and glamor of TikTok amongst instantly’s social-loving youth. Amongst these Gen Z and Millennial prospects of Snapchat, it’s a fairly even reduce up between male and female, with prospects positioned in additional than 20 worldwide places all by means of the globe. Commit these Snapchat viewers statistics to memory (or, , bookmark this net web net web net web page) to it is vital to to know exactly who you’re, uh, snapping instantly you start your business Snapchat account.

since 2014-15 TikTok has arisen Facebook usage has dropped, Instagram Snapchat have grown

Snapchat stats teen girls

  • Hispanic children are amongst Snapchat’s largest power-user demographic: 23% of this group say they use Snapchat “practically normally,” whereas merely 12% of white kids and 11% of Black kids say the equal

snapchat stats hispanic and black teens

Snapchat utilization statistics

By this diploma, you almost positively understand that Snapchat is a software program program program program program for sending and receiving video messages, each privately or broadcast to the world. Nonetheless have you ever ever ever ever learnt that the equivalent earlier Snapchatter is popping into the app bigger than 30 times daily or that they want to take advantage of the app to communicate directly with their members of the family? Time to dig into these Snapchat utilization stats to basically chew on the complete vital particulars—from what variety of messages are despatched each month on Snapchat to how usually children are logging on.

top engagement days on Snapchat New Years Eve

  • 42.3% of Snapchat users say they’re on the platform to submit or share footage or motion footage, whereas 35.8% are there to message household and mates

social media activities by platform

  • The recurrently Snapchat shopper opens the app more than 30 times a day
    Collectively, Snapchatters ship bigger than 4 billion+ messages day-to-day
  • Android prospects spend 3.1 hours a month on Snapchat — a amount very like Fb Messenger, nonetheless one which’s pretty low as in distinction with Youtube (23.4 hours) and Tiktok 22.9)
  • Amongst kids who use Snapchat, a quarter report that they use Snapchat “practically normally”

1 in 5 teens visit or use YouTube almost constantly

  • It’s not the most common current for current events, nonetheless 4% of U.S. adults say they get their news from Snapchat

news consumption and use by social media site

AR Lens of the Year crying lens viewed 9.7 billion times

  • In 2022, the number of Snap Tales with music grew over 300% (the most-used songs embrace “Completely comfy Birthday” by Vitamin A, “El Haraka De” by Ahmed Helmy, and “Like Me Elevated” by Lauv)
  • Snapchatters work along with AR 250 million times per day on frequent and play with AR lenses themselves 6 billion circumstances day-to-day

snapchat stats AR

  • Larger than 300 million Snapchat users work collectively month-to-month with the Snap Map (a custom-made map that places enterprise listenings and shut by Tales)

snapchat stats snap map

  • From 2021 to 2022, there was a 55% increase in time spent watching Spotlight content material materials supplies provides supplies gives
  • Snapchatters are 150% more likely than non-Snapchatters to need to converse with footage over phrases

snapchat generation

  • Snapchat prospects are moreover 1.5x more likely than non-Snapchatters to gravitate in path of immersive video and cell video video video video video video games, along with AR experiences
  • When surveyed, 75% of Snapchat users report that their principal set off for using the app is to connect with shut family and buddies
  • Social media prospects need Snapchat over completely completely fully fully completely different platforms for “sharing real life moments

snapchat stats real life moments

Snapchat for enterprise statistics

Everytime you’re considering using Snapchat for business, you’re in good company: producers from all by the globe income from the platform’s loyal, highly engaged audience. Snapchat prospects uncover inspiration for purchases and do their in search of evaluation on the app. Fashionable devices like AR filters and outcomes current the prospect for advertisers to get ingenious and interactive with their target audience. Check out on for added Snapchat enterprise stats to encourage your social media strategy.

  • For Snapchat prospects, shut buddies are terribly influential—4x more influential, in exact actuality, than celebrities or influencers in relation to purchasing choices
  • On Snapchat, more than any other platform, prospects are elevated than liable to share their in search of experiences and favorite purchases
  • 23.2% of Snapchat prospects are on the platform to handle to or evaluation producers and merchandise
  • The current valuation of Snapchat is $38.3 billion
  • Whatever the headlines about social media inflicting despair, 90% of Snapchatters report optimistic feelings whereas using and viewing Snapchat tales

snapchat stats emotional payoff

  • Half of Snapchat shoppers agree that AR gives them further confidence quite a few product’s top of the range (and 7 in 10 are centered on using AR to work along with a product prior to looking for for)

7 in 10 consumers are interested in interacting with a product through AR before purchasing it

Snapchat selling statistics

Selling on Snapchat can get you entry to a youthful viewers who’re able to do some vital in search of. Even everytime you may want a small social media advertising budget, considerably little little little little bit of can go an excellent distance on this terribly interactive and intimate app, with advert alternate selections accessible accessible within the market to swimsuit practically any price differ. Snapchat commercials are meant that can present you the most suitable choice to pay cash for consciousness, consideration, or create conversions, and will stand up and dealing in beneath 5 minutes. Be taught further about your Snapchat ad options here, after which analysis on for some fast particulars about selling on Snapchat.

  • The nation with the one Snapchat viewers attain in 2022? Luxembourg
  • All by the meantime, the nation with an vital eligible advert attain is Saudi Arabia

Snapchat advertising eligible reach rate

  • India has an vital Snapchat selling viewers, at 145 million, whereas the U.S. clocks in at 107 million

Snapchat ad reach ranking

  • Snapchat has a doable attain of 575.7 million people—that’s 11.4% of all net prospects, and 7.2% of the worldwide inhabitants
  • In 2022, Snapchat had a year-over-year increase in ad reach of 7% (38 million people!)
  • Nearly all of Snapchat’s shopper base is part of Gen Z—a know-how with a worldwide spending vitality of $4.4 trillion. (All by means of the U.S., Gen Z’s collective trying to find for vitality is $150 billion)
  • Snapchat audiences uncover commercials with ‘mannequin intention’ 8% more immersive and engaging than commercials and not at all utilizing a intention
  • The 35-plus market is rising for Snapchat advertisers: yr over yr, the app has seen a 40% increase in day-to-day frequent time spent partaking with reveals and creator content material materials supplies provides supplies gives
  • Whereas Snapchat selling makes up decrease than 2% of the U.S. digital ad market, the app’s commercials attain virtually half of U.S. smartphone prospects

digital ad reach Snapchat

  • Adverts which might probably be 5 to 6 seconds long have the right effectivity, in accordance with Snapchat
  • Surprisingly, 64% of Snapchat ads are seen with sound on
  • Advert recall for Gen Z on Snapchat is larger than completely completely fully fully completely different generational cohorts… regardless of the exact actuality these prospects spend fairly a bit quite a bit relatively quite a bit quite a bit a lot much less time watching each advert: 55% of Gen Z can recall an advert they watched for decrease than 2 seconds

advertisers need only seconds to break through with Gen Z

  • After watching an advert on Snapchat, prospects are 34% more likely to purchase the merchandise marketed themselves and 45% further additional liable to counsel a mannequin to their buddies

after watching ads on Snapchat, users are 45% more likely to recommend brand to friend and 34% more likely to purchase products

Your head is additional further liable to be reeling with numbers, nonetheless that’s an excellent draw again—that dizzy feeling merely means you’re all charged up and able to create an informed and completely spectacular Snapchat enterprise strategy. Take these Snapchat stats and go forth to greatness!