52 Snapchat Statistics That Matter to Marketers in 2023


Whereas TikTok and Instagram could snatch the complete headlines, Snapchat stays a variety of the frequent social media platforms on this planet—which suggests companies needs to be taking phrase.

Optimistic, it’s filled with silly filters and effects, nonetheless beneath the bells and whistles, Snapchat is a robust software program program for producers that need to be part of with their audiences in fulfilling and fascinating methods.

Everytime you’re contemplating utilizing Snapchat for business, it’s time to get acquainted with the most recent Snapchat stats. Knowledge is vitality, in spite of everything. So put collectively to trace important Snapchat age statistics, familiarize your self with primarily most likely essentially the most up-to-date Snapchat enterprise stats, and dig in deep with fascinating particulars relating to the social media platform. With these numbers in hand, you’ll be succesful to take your social media marketing strategy to the next stage.

Listed beneath are the complete Snapchat utilization statistics it is a should to make social media a (stay up for it!) snap in 2023.

General Snapchat statistics

Snapchat launched in 2011. The messaging app’s signature feature was disappearing private messages and temporary stories, and even as it’s evolved over the past decade-plus with features like shopping and branded filters, at its coronary coronary coronary heart, Snapchat is a software program program for connecting with family and mates.

And whereas it will not be the world’s most popular social media platform (that honor goes to Whatsapp), Snapchat has an exact protect on Gen Z. Individuals who do Snap, snap exhausting: individually, prospects spend 30 minutes a day on the app; collectively, they ship millions of Snaps each single minute.

All of which is to say, the social media platform is a superb match for producers on the lookout for to affix with a youthful, passionate, terribly engaged demographic. If that aligns collectively alongside along with your social media intention market, research on for some key Snapchat stats.

the world's most used social platforms January 2022

  • ..and a whopping 347 million day by day energetic prospects

Snapchat daily active users graph

  • The Snapchat app was downloaded a complete of 330 million times in 2022 — 54 million of these downloads have been contained in the U.S. market
  • Higher than 2.4 million Snaps are shared each single minute

media usage in an internet minute as of April 2022

most popular global mobile messenger apps as of January 2022

  • It’s terribly uncommon {{{that a}}} Snapchat shopper solely makes use of Snapchat: merely 0.1% of users are distinctive to the platform. 83.6% of Snapchat prospects are furthermore on Fb, and 81% furthermore use Instagram. Snapchatters are least additional liable to even be utilizing Reddit… there’s solely a 22.3% overlap

social media platform audience overlaps

  • Snapchat helps larger than 40 different languages
  • In a US shopper satisfaction survey, Snapchat scored excessive with 70 points (out of a doable 100), beating out Instagram, Twitter, LinkedIn, Tumblr, and Fb

U.S. customer satisfaction with select social media July 2021 to June 2022

Snapchat prospects spend a indicate of 30 minutes a day on the app

  • Surprisingly, irrespective of this excessive utilization worth, solely 1.4% of users establish Snapchat their favourite social platform. Whatsapp is mainly most likely essentially the most beloved, worthwhile 16.1% of the vote, adopted intently by Fb (14.6%) and Instagram (14.5%)

graph of favorite social media platforms

Snapchat shopper statistics

Snapchat’s shopper base skews young — you’re not going to discover a ton of Gen X or Boomers on the app — with some evaluation even reporting that 60% of all teenagers globally use Snapchat. It’s a quantity that’s grown all the time over the sooner 5 years, regardless of the glitz and glamor of TikTok amongst immediately’s social-loving youth. Amongst these Gen Z and Millennial prospects of Snapchat, it’s a reasonably even cut back up between male and female, with prospects positioned in additional than 20 worldwide locations all through the globe. Commit these Snapchat viewers statistics to reminiscence (or, , bookmark this web internet web page) to you will need to know precisely who you’re, uh, snapping immediately you begin your business Snapchat account.

since 2014-15 TikTok has arisen Facebook usage has dropped, Instagram Snapchat have grown

Snapchat stats teen girls

  • Hispanic youngsters are amongst Snapchat’s largest power-user demographic: 23% of this group say they use Snapchat “nearly usually,” whereas merely 12% of white children and 11% of Black children say the equal

snapchat stats hispanic and black teens

Snapchat utilization statistics

By this diploma, you most likely perceive that Snapchat is a software program program for sending and receiving video messages, every privately or broadcast to the world. Nonetheless have you ever learnt that the usual Snapchatter is popping into the app larger than 30 times daily or that they prefer to make use of the app to communicate directly with their family members? Time to dig into these Snapchat utilization stats to actually chew on the complete important particulars—from what number of messages are despatched every month on Snapchat to how typically youngsters are logging on.

top engagement days on Snapchat New Years Eve

  • 42.3% of Snapchat users say they’re on the platform to submit or share footage or movement footage, whereas 35.8% are there to message family and mates

social media activities by platform

  • The on a regular basis Snapchat shopper opens the app more than 30 times a day
    Collectively, Snapchatters ship larger than 4 billion+ messages day by day
  • Android prospects spend 3.1 hours a month on Snapchat — a quantity very like Fb Messenger, nonetheless one which’s fairly low as in contrast with Youtube (23.4 hours) and Tiktok 22.9)
  • Amongst children who use Snapchat, a quarter report that they use Snapchat “nearly usually”

1 in 5 teens visit or use YouTube almost constantly

  • It’s not the most typical present for present occasions, nonetheless 4% of U.S. adults say they get their news from Snapchat

news consumption and use by social media site

AR Lens of the Year crying lens viewed 9.7 billion times

  • In 2022, the variety of Snap Tales with music grew over 300% (the most-used songs embrace “Absolutely comfortable Birthday” by Vitamin A, “El Haraka De” by Ahmed Helmy, and “Like Me Elevated” by Lauv)
  • Snapchatters work together with AR 250 million times per day on frequent and play with AR lenses themselves 6 billion conditions day by day

snapchat stats AR

  • Higher than 300 million Snapchat users work together month-to-month with the Snap Map (a custom-made map that locations enterprise listenings and shut by Tales)

snapchat stats snap map

  • From 2021 to 2022, there was a 55% increase in time spent watching Highlight content material materials supplies
  • Snapchatters are 150% more likely than non-Snapchatters to want to speak with footage over phrases

snapchat generation

  • Snapchat prospects are furthermore 1.5x more likely than non-Snapchatters to gravitate in path of immersive video and cell video video video games, together with AR experiences
  • When surveyed, 75% of Snapchat users report that their principal set off for utilizing the app is to attach with shut household and buddies
  • Social media prospects want Snapchat over utterly completely different platforms for “sharing real life moments

snapchat stats real life moments

Snapchat for enterprise statistics

Everytime you’re contemplating utilizing Snapchat for business, you’re in good company: producers from throughout the globe make the most of the platform’s loyal, highly engaged audience. Snapchat prospects uncover inspiration for purchases and do their looking for analysis on the app. Modern units like AR filters and outcomes present the prospect for advertisers to get ingenious and interactive with their target audience. Examine on for extra Snapchat enterprise stats to encourage your social media strategy.

  • For Snapchat prospects, shut buddies are terribly influential—4x more influential, in exact actuality, than celebrities or influencers in relation to buying options
  • On Snapchat, more than any other platform, prospects are better than liable to share their looking for experiences and favourite purchases
  • 23.2% of Snapchat prospects are on the platform to regulate to or analysis producers and merchandise
  • The present valuation of Snapchat is $38.3 billion
  • Regardless of the headlines about social media inflicting despair, 90% of Snapchatters report optimistic emotions whereas utilizing and viewing Snapchat tales

snapchat stats emotional payoff

  • Half of Snapchat shoppers agree that AR provides them extra confidence a number of product’s top of the range (and seven in 10 are centered on utilizing AR to work together with a product earlier than buying for)

7 in 10 consumers are interested in interacting with a product through AR before purchasing it

Snapchat promoting statistics

Promoting on Snapchat can get you entry to a youthful viewers who’re able to do some important looking for. Even whenever you might need a small social media advertising budget, somewhat little bit of can go a superb distance on this terribly interactive and intimate app, with advert alternatives available on the market to swimsuit nearly any price differ. Snapchat commercials are meant that will show you how to pay money for consciousness, consideration, or create conversions, and can get up and dealing in beneath 5 minutes. Be taught extra about your Snapchat ad options here, after which research on for some quick particulars about promoting on Snapchat.

  • The nation with the simplest Snapchat viewers attain in 2022? Luxembourg
  • Throughout the meantime, the nation with an important eligible advert attain is Saudi Arabia

Snapchat advertising eligible reach rate

  • India has an important Snapchat promoting viewers, at 145 million, whereas the U.S. clocks in at 107 million

Snapchat ad reach ranking

  • Snapchat has a doable attain of 575.7 million people—that’s 11.4% of all web prospects, and seven.2% of the worldwide inhabitants
  • In 2022, Snapchat had a year-over-year increase in ad reach of 7% (38 million folks!)
  • Nearly all of Snapchat’s shopper base is a part of Gen Z—a know-how with a worldwide spending vitality of $4.4 trillion. (All through the U.S., Gen Z’s collective buying for vitality is $150 billion)
  • Snapchat audiences uncover commercials with ‘model intention’ 8% more immersive and engaging than commercials and by no means using a intention
  • The 35-plus market is rising for Snapchat advertisers: yr over yr, the app has seen a 40% increase in day by day frequent time spent partaking with reveals and creator content material materials supplies
  • Whereas Snapchat promoting makes up lower than 2% of the U.S. digital ad market, the app’s commercials attain just about half of U.S. smartphone prospects

digital ad reach Snapchat

  • Adverts which might be 5 to 6 seconds long have the perfect effectivity, in accordance with Snapchat
  • Surprisingly, 64% of Snapchat ads are seen with sound on
  • Advert recall for Gen Z on Snapchat is bigger than utterly completely different generational cohorts… irrespective of the precise truth these prospects spend quite a bit a lot much less time watching every advert: 55% of Gen Z can recall an advert they watched for lower than 2 seconds

advertisers need only seconds to break through with Gen Z

  • After watching an advert on Snapchat, prospects are 34% more likely to buy the merchandise marketed themselves and 45% extra additional liable to suggest a model to their buddies

after watching ads on Snapchat, users are 45% more likely to recommend brand to friend and 34% more likely to purchase products

Your head is more likely to be reeling with numbers, nonetheless that’s a superb problem—that dizzy feeling merely means you’re all charged up and able to create an informed and absolutely spectacular Snapchat enterprise strategy. Take these Snapchat stats and go forth to greatness!


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