How Often to Post to Social Media in 2023


It’s the query that launched a thousand sleepless nights: “How generally ought to I publish on social media?”

In precise truth, like one factor value realizing, there’s no easy reply to this query. Social media platforms are constantly updating their algorithms, along with new selections, and altering the concepts of engagement. What labored final yr will not work this yr, and what works in the intervening time may develop to be old school tomorrow.

We dug into the analysis and grilled our social media workforce, and a few outdoors consultants, for insights to go looking out the best variety of occasions a day (or week) to publish for every platform. Correct proper right here’s a fast abstract of what we discovered, nonetheless examine on for additional in-depth particulars:

  • Instagram: Submit between 3 and 5 occasions per week.
  • Instagram Tales: Submit 2 occasions per day.
  • Twitter: Submit between 2 and three occasions per day.
  • Fb: Submit between 1 to 2 occasions per day.
  • LinkedIn: Submit between 1 to 2 occasions per day.
  • TikTok: Submit between 3 and 5 occasions per week.
  • Pinterest: Submit not decrease than 1 time per week.
  • Google My Enterprise: Submit not decrease than 1 time per week.

How often to post on Instagram

Post 3-5 times per week on Instagram.

Our experts recommend creating at minimum, three posts per week on Instagram. Ideally, these are mixed media posts (carousels, reels, static posts, etc.) Using different social media content types is especially important if you post more than three times per week.

Instagram Stories can be used more frequently, though Instagram’s own Adam Mosseri recommends 2 Stories per day.

Posting frequently on Instagram increases your chances of showing up in the Explore feed, being featured on another account, or appearing in the top search results for keywords you commonly use. Posting regularly is also a great way to test out what resonates with your audience.

If you think that an algorithmically controlled timeline means post-timing doesn’t matter, think again. Our experiments have proven that post timing does have an impact on Instagram engagement.

Key Instagram statistics to bear in mind when posting:

View all the latest Instagram statistics here, and particulars on Instagram demographics correct proper right here.

How generally to publish on TikTok

Submit 3-5 occasions per week. Or, as relatively loads as you could possibly.

Whereas TikTok truly recommends posting 1-4 times per day, that is possibly not lifelike for everybody. When you’re merely getting began, 3-5 occasions per week is a wonderful place to start out out out.

In response to Hootsuite’s non-public Brayden Cohen, Supervisor of Social Media, “TikTok is the place to confirm content material materials supplies and see what sticks or flops.”

The TikTok algorithm is tricky, nonetheless the extra you publish often, the extra attainable you is maybe to get in entrance of a a lot greater viewers and see what works efficiently. Purpose to publish 3-5 occasions per week so that you just merely’re repeatedly staying in entrance of your followers. With every publish, observe the video views, engagement, and time interval a viewer spends watching your video to get a bigger thought-about how setting pleasant it’s.


Angela Bassett actually did the problem! #BAFTA

♬ original sound – Hootsuite

Utilizing hashtags on every publish may assist your content material materials supplies get found by potential prospects. Concede to examine the effectivity of every publish and refine your posting strategy primarily based completely on what resonates greatest alongside alongside along with your viewers.

As efficiently, timing factors on TikTok. Faucet into the best times to post on TikTok to make sure your content material materials supplies reaches primarily in all probability essentially the most prospects.

graph showing tiktok follower most active times

Key TikTok statistics to bear in mind when posting:

Uncover the latest TikTok statistics here and study additional about TikTok for business here.

How generally to publish on Fb

Submit 1-2 occasions per day on Fb.

Organic reach is down everywhere, nonetheless Fb appears to be the toughest hit. Presently, the widespread Fb web net web page publish engagement value sits around 0.07%. These numbers aren’t anticipated to perk up anytime shortly.

Our consultants advocate posting 1-2 occasions per day on Fb. This may make it easier to take care of current all through the minds of your viewers, nonetheless not go as far as to overwhelm their feeds.

“Day by day posting will develop followers 4x quicker than posting lower than as rapidly as every week. Is smart: additional visibility,” says Brayden Cohen, Supervisor, Social Selling and promoting and advertising at Hootsuite.

To deal with that widespread content material materials supplies coming, it’s an excellent suggestion to create a content calendar to remain organized. Strive our free content calendar template, or fiddle with scheduling gadgets like Hootsuite.

Key Fb statistics to bear in mind when posting:

Get some additional fascinating numbers in our breakdown of the latest Facebook statistics and Facebook demographics.

How generally to publish on Twitter

Submit 2-3 occasions per day on Twitter.

Factors change quick on Twitter. This news-centric platform means Tweets have a fast lifespan. So, you’ll should publish a bit additional generally than you do on utterly completely different channels.

Brayden says, “That is greater than probably the one channel I would say that amount over top of the range factors.” The extra you publish, the extra attainable you is maybe to level up all through the continually rising feed.

There are many energy prospects within the market. Some accounts are posting 50 or 100 occasions a day. When you’ve bought the time, we’re actually not going to cease you. Nonetheless, to deal with your model’s presence energetic and engaged on Twitter, you actually don’t should drop all the points and decide to a full-time gig Tweeting.

In reality, for the final word @Hootsuite channel (the place the viewers is followers, prospects, and prospects), the Hootsuite workforce posts 2-3 occasions per day.

Keep in mind the truth that, nonetheless incessantly you’re posting, the proper observe is to regulate to the rule of thirds:

  • ⅓ of tweets promote your small enterprise
  • ⅓ share private tales
  • ⅓ are informative insights from consultants or influencers

Take bear in mind, partaking alongside alongside along with your viewers or utterly completely different group companions is a huge play with posting frequency too!

Find more Twitter marketing wisdom over here.

Key Twitter statistics to bear in mind when posting:

Take a look at our full itemizing of up to date Twitter statistics (and uncover our data to Twitter demographics whilst you’re at it!)

How generally to publish on LinkedIn

Submit 1-2 occasions per day on LinkedIn.

LinkedIn itself says companies that publish weekly see a 2x life in content engagement. Furthermore they advocate posting not decrease than as rapidly as a day, even on weekends. Oh, they usually additionally say scheduling your posts with [amazing] companions like Hootsuite is without doubt one of the easiest methods to go. Hey, that’s not a promo, it’s actually in their documentation. You in all probability can’t argue the data!

Take bear in mind, LinkedIn content material materials supplies can reside in particular person feeds for an extended, very very very long time. It’s because of when somebody engages alongside alongside along with your publish, it may start to level out up of their connections’ data feeds. Moreover, prospects can filter the feed by “extreme” and “current” content material materials supplies, which might enhance the longevity of your posts inside the event that they go viral.

Fine quality over amount factors correct proper right here, so it’s important to craft attention-grabbing, partaking content material materials supplies that’s successfully timed and related. Appropriate now, LinkedIn feed filters are altering and likewise you’ll shortly be succesful to filter your feed for subjects like “video-specific content material materials supplies.”

Hootsuite’s LinkedIn account tends to fall on the more-frequent finish of the posting spectrum. We usually publish 2-3 occasions per day, and generally as loads as 5 relying on campaigns and occasions.

Don’t overlook: Hootsuite Analytics may also help guarantee your posting strategy is aligned alongside alongside along with your engagement targets.

snapshot of hootsuite analytics dashboard showing linkedin data

Key LinkedIn statistics to bear in mind when posting:

Correct proper right here’s the general itemizing of updated LinkedIn statistics (and LinkedIn demographics, too). Plus, uncover concepts for creating your LinkedIn model with our LinkedIn marketing guide.

How generally to publish on Pinterest

Submit not decrease than 1 time per week on Pinterest.

According to Pinterest, “Fine quality and relevance matter bigger than frequency on Pinterest. So whilst you could decide the proper schedule for you, posting on a weekly foundation is an setting pleasant rule of thumb.”

Not like platforms like Instagram and TikTok, virality isn’t the goal on Pinterest.

Content material materials supplies on Pinterest has an extended shelf life. One publish could be seen and shared for weeks and even months after it’s been posted. That’s why creating content material materials supplies with excessive engagement and relevance is additional important than going viral.

To optimize your posts, be sure that to regulate to the inventive greatest practices equal to:

Relying in your targets, likelihood is excessive you’ll want to publish a wide range of occasions every week. How incessantly you publish will depend on the kind of content material materials supplies you’re sharing and the size of your viewers. Your Pin stats is a wonderful place to evaluation Pin effectivity and see how your viewers is interacting with sure content material materials supplies varieties.

Hootsuite Analytics and Have an effect on may assist draw strains between how Pinterest content material materials supplies is affecting net company, or how an uptick in followers interprets to views on utterly completely different platforms.

Key Pinterest statistics to bear in mind when posting:

Take a look at the latest Pinterest statistics for business and Pinterest demographics to tell your Pinning strategy.

How generally to publish on Google My Enterprise

Submit not decrease than 1 time per week on Google My Enterprise.

Google My Enterprise posts may not be the very very very first thing that entails concepts if you concentrate on social media for business. Nonetheless, this platform could be surprisingly setting pleasant at serving to your native web optimization and boosting purchaser engagement.

Google My Enterprise posts used to expire after 7 days. Nonetheless, in 2021, Google modified this carry out and likewise you’ll now see the final word 10 revealed posts. Google does phrase that posts are archived after 6 months until in another case specified.

Posts on Google My Enterprise need to be terribly successfully timed. Usually, your viewers is in search of one issue they will do, see, or eat, appropriate now. So, posts must current consideration to present gives or occasions.

The right frequency for posts will depend upon the kind of publish, nonetheless usually, it’s truly useful to publish not decrease than as rapidly as per week. Additionally it is attainable to interrupt up your posts into completely utterly completely different occasions of day and days of the week primarily based completely on when your purpose market is on-line.

Present gives, footage of your small enterprise location or area, and new product bulletins are inclined to do efficiently on this platform.

google my business post by ramen restaurant in vancouver

Key Google My Enterprise statistics to bear in mind when posting:

Uncover strategies to get more customers with Google My Business and how to write great Google My Business posts in the intervening time.

One of the best ways to know the proper posting frequency for social media

Realizing the proper posting frequency for social media requires some trial and error. What’s good for some producers will not work for others.

Enterprise groups will in all probability be succesful to publish additional incessantly than particular particular person entrepreneurs. As efficiently, particular particular person traits like viewers measurement, group loyalty, geographic location, and content material materials supplies kind can drastically impression the effectivity of your posts.

Brayden Cohen says, “To see what’s greatest for you, attempt testing completely utterly completely different posts at completely utterly completely different occasions and completely utterly completely different components to see what drives the proper effectivity to your content material materials supplies and channel. Proceed to confirm, study, and pivot.”

Frequently take note: the same old of content material materials supplies factors bigger than frequency. Whereas posting additional content material materials supplies might assist to some extent, the extra related and helpful your content material materials supplies is to the viewers, the higher your social channels will carry out.

One of the best ways to schedule social media posts

Hootsuite helps you to schedule social media posts prematurely, so you could possibly publish with the right frequency on each channel. With Hootsuite Planner, you could possibly create a publish calendar that clearly shows when to publish and what content material materials supplies to share. All through the Composer, you might even put together bulk scheduling for posts. This lets you rapidly and simply schedule a wide range of posts straight.

Get began with our complete guide to scheduling your social media posts.

Use Hootsuite to schedule and publish your whole social media posts on the good occasions, work collectively alongside alongside along with your followers, and observe the success of your efforts. Be a part of a free trial in the intervening time.

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