How to Become Popular on TikTok – Creating Content

1. Make at least one video every day. 

The best way to stay relevant to TikTok and get new followers is to produce content every single day. The more videos that you make, the more likely you are to gain new followers. Once you’re regularly making videos, you’ll develop a following that regularly checks your videos out. If you can get your average viewer count up, you’ll be more visible to a greater number of new users!

Your videos don’t always have to be giant productions. It’s okay to stick to the simple sing-along videos if you don’t have any crazy ideas on a given day.

2. Dress up and use costumes whenever you have the time. 

If you’re wearing a costume or have a cool background in your video’s thumbnail, users are more likely to click your video. Dress up based on the theme of the song. You can match a song by wearing clothes that relate to it.

For example, a funny top hat and old tie could work with an old swing or ragtime song. You can also do the opposite, like dressing up in a Halloween costume while pretending to sing a very serious song to get a laugh.

3. Film in unique locations to create interesting videos. 

Most users record singalong videos in their bedroom or living room. There’s no reason that you can’t make a TikTok outside though. Try performing your song in public places to leverage other people’s reactions. Use unique set pieces when you’re traveling by recording in front of interesting landmarks.

If you’re allowed to use your phone at school, recording at lunch or recess can be an excellent time to incorporate your classmates in skits and videos.

You can easily change the look of your room by switching out the lightbulbs. Pick up some red or blue lights to give your room a different feel when you’re making videos.

4. Change the speed of the song and use filters for a comedic effect. 

Every once in a while, try mixing it up by changing the speed of the song or using a filter. Tap the + at the bottom of your screen before recording, add your song, then tap the “speed” button to change it. To add filters, press the + and click the filters icon to scroll through new additions.

New filters are always popular whenever they come out. Make sure that you experiment with new filters whenever they’re released.

Some users end up annoying their followers if they use filters or change the speed too frequently. Don’t do this every day or you’ll end up alienating your audience.

5. Participate in popular challenges whenever you can. 

A challenge is a format or joke that uses an individual song, and certain challenges can dominate the trending videos tab for weeks at a time. To make a challenge video, study a few examples and try to put your own spin on the format. Whenever a challenge is becoming popular, participate! Take your time when crafting challenge videos, since they’re more likely to be seen than your normal videos.

Popular challenges have included the #idolchallenge, #InMyFeelingsChallenge, and #UnMakeupChallenge. There is even a popular #wikiHowChallenge that incorporates loud music sounds and wikiHow images!

For example, the #wikiHowChallenge involves using the song “Walk” by Comethazine and finding a random image on wikiHow at the beginning of the vine. Then you reenact the image by taking the same stance right when the beat drops. Every challenge uses different songs and jokes.

Tip: Always use the challenge hashtag when completing one. If you don’t, you’re losing out on a large number of potential viewers.

6. Dance whenever possible, even if you’re bad at it.

 TikTok users love dancing, and music is a prerequisite for the site, so you’re going to see a lot of it. Whether you’re making serious lip-syncing videos or goofy comedic skits, users respond to dancing. If you’re good at it, come up with your own routines for popular songs. If dancing isn’t your strongest quality, simply have fun and use goofy moves to draw your audience in.

A lot of popular challenges and hashtags use a specific dance. Study these moves and practice them by watching examples before completing them on your own.

7. Livestream video to interact with followers in real-time.

 You can use the TikTok app to stream live video instead of publishing a prerecorded clip. You can only use this feature if you have 1000+ followers. TikTok followers love to chat and watch the people they follow when they go live. Every once in a while, go live by opening the account and pressing the + button. Tap the “Live” button to start your stream. Add some hashtags to your stream title to make it easily searchable.

Streaming can take up a lot of bandwidth and you may not get great video quality depending on where you stream from.

While streaming you can listen to music, show followers how to do makeup, answer questions, work out, or go about your everyday activities. There’s really no limit on what you can do while streaming!

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