How to Become Popular on TikTok – Developing a Niche and Getting Noticed

1. Emphasize a certain kind of music or video to appeal to a unique audience. 

One way to get noticed is to focus on a specific genre of music, like hip hop, jazz, or country. If you’re a particular fan of a specific type of music, use it often in your videos to get like-minded followers. Focusing on a specific style of video can be helpful as well. Comedic skits, perfect lip-syncs, and challenge-only users are all popular with their respective audiences.

You can focus on a specific style of video and genre of music while regularly making whatever you want. Having a focus doesn’t mean that you have to only make a certain kind of video, but it does help to build a following.

TikTok videos are between 15-60 seconds, but most videos aren’t longer than 20.

2. Focus on making awesome lip syncing videos if you’re good at it. 

Lip syncing is the foundation of TikTok, and most users make these kinds of videos. If you enjoy this traditional element of TikTok, make lip-syncing videos. Memorize 6-15 seconds of a song and try to match the lyrics perfectly with your mouth. You can mute your microphone and even sing it out loud if that makes it easier!

Lip syncing requires knowing the words to a song. Listen to a song multiple times before making your video so that you can memorize a portion of it.

3. Become a meme user by focusing on comedy videos. 

TikTok has its memes and comedic formats. From Lil Nas X’s “Old Town Road” to the surprised time traveler, there is no shortage of comedic material specific to TikTok. Follow comedic hashtags and look for popular meme users to get a jump on new jokes and build a following with that audience.

If you’ve got a knack for comedic timing and aren’t all that interested in lip-syncing, this is an excellent route to becoming popular on TikTok.

4. Select popular songs to hop on growing trends.

 Click the “Discover” tab to find popular trends. Watch the first 5-15 TikToks in the trending section at the beginning of every day to see if there are any new songs that users have latched on to. If there is a fresh trend relating to a new song, incorporate it into your daily video so that you show up when other users search that tag later in the day.

The songs that are popular on TikTok may not be the same songs playing on the radio.

In general, people react to things they recognize. If you can capitalize on a popular trend you can easily increase your number of followers.

5. Pick weird or unique songs once you’re established. 

Once you have a few hundred followers, you can attract new viewers by mixing it up. Once every 2-3 days, ignore the “popular music” and “trending” tabs and look through TikTok’s other musical categories to find something different. Choose a distinct song that will make you stand out when users are scrolling through feed to get more eyes on your videos.

Children’s music, like “Baby Shark,” can often make for some funny videos.

Use songs from popular soundtracks and recreate the scenes with your friends.Tip: Slightly older users will respond to a lot of music that was popular between 1999-2009. Look up famous songs from this period to appeal to TikTok’s older userbase.

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