How to Become Popular on TikTok – Getting Exposure and Gaining Followers

1. Look up the trending hashtags and pair them with popular songs. 

In your TikTok app, click the “Trending” tab to see some popular hashtags that are associated with the top songs. Hop on a trend by using the same song and the same hashtags as the most popular users on the platform. This may not be an original tactic, but it’s a good way to ensure that a lot of people see your videos.

For example, #FakeTravel was a popular hashtag that used foreign-language songs and weird costumes to make it seem like the user was in a different part of the world.

Another popular example would be using #BadGuy when publishing a comedic video based on the Billie Eilish song “Bad Guy.”

It’s perfectly fine to use a popular video as a template for your TikTok. This is a pretty common thing that users do on the site and isn’t usually seen as copying so much as it is perceived to be a user participating in a format.

2. Use hashtags to make your content searchable and noticeable. 

If you’re using a Justin Bieber song in your video, use #JustinBieber, #Bieber, and the title of the song so that users can easily find your video. If your video is comedic, feel free to be ironic or goofy with your hashtags. For example, if you’re singing a love song to your cat, you could use #TrueLove, #HeHatesMe, or #We’rePurfect, to add a funny element to your video.

Look at popular TikTok users to see how they use hashtags in their videos.

3. Collaborate with friends who have larger fanbases.

 An easy way to get noticed is to make videos with more popular users and then have them tag you in their video. Let your friends know that you’re trying to get more followers and politely ask to be in one of their videos.

Duets are common in lip-syncing videos.

If you’re focusing on comedic skits, come up with an idea together and act it out over a funny song.

Tip: As long as you aren’t hurting anyone or damaging anyone’s property, pulling pranks on friends or family members can make for excellent TikTok content.

4. Send YouTube compilation channels your content. 

There are tons of YouTube compilation channels that take popular or funny TikToks and put them into YouTube compilations. This can be a good way to become more recognizable. Message a YouTube compilation user or comment on one of their videos to start a conversation or link them to your videos.

FakEMeME, Succulent, and Memecorp are the most popular TikTok compilers on YouTube.

5. Comment on popular users’ videos early. 

Follow popular influencers and TikTok creators. As soon as you see them release a new video, comment on it. TikTok’s comment system makes early comments more visible than recent comments, so commenting early makes it more likely for other users to visit your page.

You can comment on how funny or relatable a video is, or you can crack a joke. There isn’t much back-and-forth in TikTok’s comment sections, so don’t worry about staying on topic.

Your comment doesn’t necessarily need to be funny, or even related to the videos. You can choose to simply ask people to check out your page.

6. Follow and talk to other users to get them to view your profile. 

If someone follows you or replies to your comment, the first thing that you probably do is check their profile to see who they are. You can get a lot of followers by replying to comments and following people that aren’t already following you. Be sure to link someone’s name when replying to them by putting an “@” before typing their username out.

Avoid getting into public arguments in comment threads. People won’t want to click on your profile if they think you’re rude or aggressive.

7. Share your videos on social media and link your profile. 

Some of your friends or followers on Instagram, Twitter, or Facebook may not know that you’re on TikTok. Whenever you make a particularly funny or interesting video, link it publicly across your other social media accounts to share your material with a wider audience. Include a link to your TikTok profile in the description so that people can quickly click it to follow your account.

Encourage your friends to like and share your videos, especially if they’re featured in it!

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