How to Go Viral on TikTok
So you're thinking about how to circulate around the web on TikTok, huh? All things considered, I don't accuse you! It's the web-based media stage everybody can't quit discussing, and the application has encountered gigantic development since isolate began. It's not, at this point a spot where pre-youngsters do senseless moves and lipsync, however a network where individuals of any age share an assortment of substance on anything from silly canine vids, to life as a space explorer, to how to exchange a bobby pin for a house. Any kind of substance can prevail on the stage, which is important for what makes it so fun
The primary thing you need to know is that in its present status, TikTok is a meritocracy that gives each video a possibility by demonstrating it to a little crowd on the For You Page (FYP). Indeed, regardless of whether you have 0 supporters. On the off chance that your video performs well with this little gathering, TikTok will keep on pushing it out to more individuals that they think will like it. Along these lines, normally you can tell in the primary hour or two in the event that you have a viral video on your hands.
1. Kick your video off with a bang
Tiktok is a relentless application where you need to catch individuals' eye rapidly before they swipe past your video to watch other substance. In the event that there's no activity till the end, the vast majority won't watch. Set the pace and subject of the video inside the initial couple of moments so that individuals comprehend what they're viewing.
2. When deciding on video length, keep it as short as possible
Except if you're recounting a protracted story that really requires an entire moment of video, I'd propose keeping your clasps short and forthright. Tiktok takes a gander at the normal length of watch time contrasted with the length of the video as a strategy for assessing quality. You're bound to have individuals watch 8 seconds of a 10-second video than 48 seconds of a moment long one.
3. Record your own audio
Tune in, we as a whole realize that our telephones and applications have the ability to hear what we're stating, and decide (ie show us promotions) in view of that sound. TikTok needs to show your substance to the correct crowd, and will utilize all the devices you offer it to realize what is the issue here, and show it to the best possible individuals. You can do this in your inscription or hashtags, which I'll address later, however by utilizing a voiceover on your video, you're giving them altogether more catchphrases and data on what your video is about for them to have the option to show your substance to the correct crowd.
4. Use trending music or sounds
Whether you decide to do a voiceover or not, it’s worth always including trending music in your videos. You can certainly choose your own songs, but TikTok is a social platform where people feed off the trends, so it’s just substantially more likely that you’ll do well if you use current trending songs. Always layer a song quietly in the background with a voiceover too.
*Pro-Tip* If you do want to use your own song, and TikTok won’t allow it, you can just upload with your own audio, select a song, and set that second song to 0 volume.
5. Tell a story
Yes, dances can go viral, but stories are more likely to. Let’s be real, unless you’re a wonderfully talented or hilariously bad dancer, your dance videos aren’t likely to go viral on TikTok. For us regular folks that weren’t blessed by the gods of rhythm, we’re more likely to go viral by telling an interesting and compelling story. The story can be anything. It can be something interesting that happened in your life, something random that happened during your day, a project you did, anything. Just tell a story, and keep the plot flowing quickly.
6. Share tips, advice, favorite things
People also love learning on TikTok, so if you have expertise in a certain subject, create informational videos to help people learn more about it. Quick bullet point videos work great for these, with text over the screen guiding the user through the mini-lesson. Likewise, people love shopping on TikTok, so sharing favorite products is also a surprisingly easy way to gain traction (and monetize).
7. Always have a strong call to action
I think this is probably one of the most important things that will not only help make a video go viral but also help you grow your following. What good are 5 Million views on a video if you only get 2000 followers from it? First of all, when TikTok sees lots of people commenting, liking, or following a video, they will naturally push it out to more people. Because of this, it’s great to have a call to action in your caption and/or at the end of your video such as “like for part 2”, “follow for more”, or “don’t let this flop”. You obviously have to have a compelling video to make this work, but adding a strong CTA on a video can be the difference between 2M views with 2K new followers and 9M views with 40k new followers. I’d suggest having your CTA be at least a few seconds long so that people have time to follow you before moving onto the next video.
8. Include random details for people to comment on
In the event that I took in anything from my biggest viral video, it's that individuals love remarking on irregular things in the video. The video is tied in with intersection the US/Canadian fringe, however I arbitrarily referenced bagels at one point and got endless remarks on cream cheddar and the nature of my bagels and where my bagels were from. People love spotting little subtleties, that aren't the fundamental focal point of the video, and remarking on them. Like I referenced before, the more remarks you can get, the more probable you are to become a web sensation. So the more irregular subtleties you can offer individuals to remark on, the almost certain you are to get remarks. A simple one is to wear something cool/peculiar in your video and everybody will ask where it's from, however you could do this from various perspectives.
9. Leave some questions unanswered
This is key to get comments, which will in turn help you go viral on TikTok. If you’re posting a video and you can think of an obvious question people will have – DO NOT EXPLAIN IT. This will lead to a ton of comments and help your video perform well.
10. Do something slightly controversial
Again, commenting drives virality, so if you can have anything controversial, this will help. People honestly love to give their two cents on things on the internet. You don’t need to be doing anything wrong, but if there is a topic that people are particularly divided on, like how much cream cheese is appropriate on a bagel, is ketchup on eggs acceptable (literally small silly things!) they will jump in and comment their opinion on it. At the end of the day – EMBRACE YOUR HATERS & love them – they will make you go viral on TikTok.